Why are people investing in you?Sep 07, 2021
Have you ever thought about why people invest in you?
Not necessarily their money. But their time. Their energy. Their knowledge. Their resources.
When it comes to music, if I have the opportunity to even have 1 minute of someone’s time, I’m going to make that minute count.
Because there has to be a reason for someone to stop what they’re doing to invest a moment of their time to listen to your music, to hear your thoughts on something, to read a newsletter (😊), or to engage with your content at any level.
More often than not, that reason is: why.
Why are you doing what you do? People want to know.
They might not really care that I’m releasing a new instrumental project focused on dancehall music. That’s the “what.”
But, they would care more about me releasing a music project that focuses on the style of music I heard while growing up because my dad would be playing music from classic reggae and dancehall artists like Bob Marley and The Wailers and Buju Banton, while my brother would be playing the younger dancehall artists like Vybz Kartel or Sean Paul.
I'm reminded of this quote:
“People don't buy what you do; they buy why you do it”- Simon Sinek, author and inspirational speaker.
Make sure you give them a compelling "why."
Have a great week everyone!
P.S. For all music creators in this newsletter community, I’m dropping my 2nd sample pack this weekend focusing on organ riffs and ideas. Stay tuned for an update in a few days.
For now (and really open to everyone, not just music creators), I could really use your help in deciding which image should be the cover of the sample pack. Click here to go to my Instagram post and cast your vote for the image you like best.
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